Navigating the HTML email jungle

Navigating the HTML email jungle:

We’re ramping up our emailing efforts and decided to start sending out HTML newsletters to customers. (We’ve always sent out plain-text emails but figured some minimal styling would help liven things up a bit.) So we designed a nice, simple email using clean code. The first one is this brief Basecamp Newsletter.

It took a while to get to this version though. First, we ran our simply styled email through Mailchimp Inbox Inspector (demo), a useful tool you can use to view HTML newsletters in a variety of email apps.

It came up perfect everywhere except Outlook 2007, Windows Live Mail, and Lotus Notes. Strangely, it looked fine in Outlook 2006 but busted in Outlook 2007.

The reason? As Campaign Monitor put it, Microsoft decided to take email design back 5 years.

If you do find yourself inclineded to do html email generation it does behoove you too check out the mailchimp inspector and take the time to read some of these links…

(Via Signal vs. Noise.)

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